Lorna Jane taken to court over claims its leggings would protect wearer from getting COVID-19

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Lorna Jane taken to court docket above promises its leggings would defend wearer from getting COVID-19

  • Lorna Jane is being taken to court docket for claims leggings stopped unfold of COVID 
  • Australian Competitiveness and Buyer Commission filed grievance on Monday
  • It will come soon after the Therapeutic Products Affiliation fined the business $40,000

Activewear organization Lorna Jane is remaining taken to courtroom more than promises its leggings could avoid the unfold of COVID-19. 

The Australian Opposition and Shopper Fee filed the proceedings in the Federal Court on Monday.

The courtroom motion arrived after the Therapeutic Items Affiliation fined the firm $40,000 soon after allegedly claiming its activewear ‘protected against viruses and germs’ in July. 

The ‘Anti-virus activewear’ variety was released in July 2020 and sprayed with ‘LJ Shield’, which the firm claimed furnished security against COVID-19. 

Activewear company Lorna Jane is being taken to court for claims its leggings stopped spread of COVID-19 (pictured, founder Lorna Jane Clarkson)

Activewear corporation Lorna Jane is staying taken to court for promises its leggings stopped spread of COVID-19 (pictured, founder Lorna Jane Clarkson)

The 'Anti-virus activewear' range was launched in July 2020 and sprayed with 'LJ Shield', which the company claimed provided protection against COVID-19

The ‘Anti-virus activewear’ variety was introduced in July 2020 and sprayed with ‘LJ Shield’, which the organization claimed furnished defense in opposition to COVID-19

Advertisements in suppliers and on-line featured phrases such as: ‘Cure for the Spread of COVID-19? Lorna Jane Thinks So’ and ‘With Lorna Jane Shield on our clothes it intended that we had been wholly reducing the risk of spreading any fatal viruses’. 

The promises have been pulled from promotions in mid-July, on the other hand some garment tags however incorporated the meant advantage of the solution. 

‘It is significantly concerning that allegedly deceptive statements that Lorna Jane’s LJ Defend Activewear could get rid of the distribute of COVID-19 ended up manufactured at a time when there was anxiety about a second wave rising in Australia, specifically in Victoria, and all Australians were concerned about currently being uncovered to the virus,’ ACCC Commissioner Sarah Court docket reported. 

The ACCC also alleged that the business asserted there was scientific proof to assistance these claims when there was not.

It will also be alleged that founder and director – Lorna Jane Clarkson – built deceptive claims in a media launch and on social media.   

The ACCC is trying to find declarations, penalties, injunctions, corrective notices and an purchase to put into action a compliance plan. 

It comes after the Therapeutic Goods Association fined the company $40,000 after allegedly claiming its activewear 'protected against viruses and germs' in July

It arrives just after the Therapeutic Items Affiliation fined the organization $40,000 after allegedly proclaiming its activewear ‘protected against viruses and germs’ in July

The claims were pulled in mid-July, however some garment tags included the supposed use of the product (pictured, model in Lorna Jane clothing)

The statements ended up pulled in mid-July, nonetheless some garment tags bundled the meant use of the products (pictured, model in Lorna Jane clothes)

A spokesperson for Lorna Jane denied they ended up attempting to acquire benefit of the ecosystem of anxiety when they have been fined by the Therapeutic Items Association in July. 

‘We started out doing the job on this technological know-how at the start off of the yr when we named it… we did not want to mislead anybody,’ the spokeswoman advised Every day Mail Australia.

Every day Mail Australia has contacted Lorna Jane for remark. 

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